Welcome to Shore Communications

Pro Media Relations

Brigitta Shore

Media Relations Pro

 

Brigitta has been an independent public relations consultant for close to 20 years, she has a strong understanding of the founding principles and what it takes to get companies in the spotlight. Brigitta is results oriented and when she sees an opportunity she won’t let it pass, until her client’s name is in ink.


Prior to establishing Shore Communications, she has held Marketing & Communications Director positions for The Eyes Multimedia Productions and Blue World Information Technology. At The Eyes, she launched their new broadcast division to major film and TV production companies such as Warner Brothers and FOX, and managed a diverse clientele including BC Gas, Clearly Canadian, MacMillan Bloedel and Norsat. When the Eyes was bought out by Vidatron, she managed a multi million dollar marketing budgeting for their four divisions.


Brigitta is also very involved in her community. She was the Chair of the Lions Bay Events Committee for 4 years where she tripled the volunteers and quadrupled the budget, making for more exciting events. Her drive and enthusiasm resulted in her being awarded the prestigious Citizen of the Year award. In 2010 she was the Chair for the Olympic Torch Relay event in Lions Bay which resulted in her receiving the Citizen of Distinction award. Brigitta was also a founding member of New Media BC and was an active representative for the new media industry at the 1997 APEC Conference. 


Brigitta is an honours graduate of the BC Institute of Technologies Marketing Program and the Retail Management Program from Capilano University where she received a scholarship for academics.

Client Testimonial

 

“Working with Brigitta Shore and Shore Communications has enabled our business to create a relationship with industry media. Brigitta’s proactive style in flushing out opportunities, responsive approach to customer service and ability to work with tight timelines is a breath of fresh air.”


Darrel Perry, Marketing Manager www.task-tools.com

Services

Strategy

There are many different levels of focus and a good strategy needs to include the broad vision right down to the small wins.  From here we have a better understanding of who to reach, which will enable us to understand how to reach them and what will be appealing to them.

A solid strategy needs solid building blocks that include:

  • Media lists
  • Editorial line-ups
  • Content resources
  • Competitive analysis

Writing

Knowing your audience, is the beginning of any written piece.  

It starts with the reader who wants to learn something of value, then comes  the editor who  has their own nuance for new and interesting and finally the publisher who wants to sell more issues by building a credible reputation for their brand.

Understanding how to play with this balance, is how Shore Communications has built a reputation as an important resource for the media and equally important for clients in positioning their brand above the noisy market place.

Written services include:

  • Story pitches 
  • Biographies
  • Application stories
  • Award submission
  • Speaker submission
  • Product profiles & shootouts
  • Press releases & announcements

Implementation

Now that you have a plan and a bag full of valuable goodies, it's a matter of hard work, nose to the grind and never giving up!

Implementation includes: 

  • Pitches 
  • News distribution 
  • Tracking coverage 
  • Securing interviews and trials
  • Media intelligence reporting
  • Leveraging small opportunities into larger coverage 


And ultimately, ensuring each project is complete in that there is not one stone left unturned.

Coverage

Agriculture/Food Industry

  • Arab World Agribusiness
  • American Vegetable Grower Magazine
  • Citrus & Vegetable Grower
  • Farmer
  • Farmers Hotline
  • Fresh Plaza
  • Florida Grower
  • Fruit Growers News
  • Fruit & Vegetable Magazine
  • Integrated Solutions For Retailers
  • Retail Solutions
  • The Grower
  • Tomato Magazine
  • Western Grocer

Boating

  • Aquamedia NV – VAREN
  • Asia Action
  • Australian Yachting
  • Blue Water Sailing
  • Boat Digest
  • Boat Guide
  • Boat Mart
  • Boat US
  • Boating
  • Boating Business
  • Boating Industry
  • Boating News
  • Boating World
  • Boats & Places
  • Boats Yachts & Marina’s
  • Boats.com
  • Buy North American e-news
  • BWI Journal
  • Cabin Life Cabin Living
  • Camping Life
  • Canadian Yachting
  • Canoe & Kayak
  • Caravanecamper.net
  • Chesapeake Bay Magazine
  • Cottage Life
  • Cottage
  • Cruising World
  • Cruising Helmsman
  • Dock Walk
  • Dockside
  • Great Lakes Boating
  • Heartland Boating
  • Hot Ribs
  • IBI
  • Lakeland Boating
  • Latitude 38
  • Latitudes & Attitudes
  • LomaKoti Magazine
  • Moteur Boat
  • Motor Boating
  • Navegaar Magazine
  • Neptune Yachting
  • Nordjyske
  • North West Yachting
  • Northern Breezes
  • Offshore Magazine
  • Ontario Out of Doors
  • Outdoor Channel
  • Pacific Yachting
  • Paddler Magazine
  • PassageMaker
  • Paddling Life
  • Power & Motor Yacht
  • Power Boat Magazine
  • Power Boat Reports
  • Power Boating Canada
  • Power Cruising
  • Practical Boat Owner
  • Practical Sailor
  • Praktiskt Batagande
  • Proptalk
  • RIB International
  • RV PRO Magazine
  • SAIL
  • Sailing Magazine
  • SAILWorld.com
  • Sea Kayaker
  • Seilas & Batliv
  • Soundings
  • Southern Boating
  • Sports Boat & RIB
  • The Yacht Report
  • Trailer Life
  • USBoat
  • Varen
  • Venemestari Magazine
  • Voyaging
  • Yachts Magazine Mexico

Business

  • Business Edge
  • Business in Vancouver
  • CEO/CFO
  • DA Daily
  • Financial Post
  • Global News
  • Globe & Mail
  • IT Business
  • Kelowna Daily Courier
  • More Magazine
  • Oklahoma Magazine
  • Penticton Herald
  • Profit
  • The Province
  • The Star Phoenix
  • Vancouver Sun
  • Yakima Business Daily
  • Yakima Herald
  • Zillion Business Review

Hardware

  • Builder Magazine
  • Buyer News
  • Canadian Home Workshop
  • Canadian Occupational Safety
  • Construction Business Owner
  • Construction Distribution
  • Contractor Advantage
  • Contractor Tools & Supplies
  • Fine Home Building Magazine
  • Floor Covering
  • Hardware & Home Center
  • Hardware Merchandising
  • Home Builder Magazine
  • Home Improvement Retailing
  • LBMAO Reporter
  • Qualified Remodeler
  • TalkFloor.com
  • The Trucker
  • Tool Review
  • Yard Stick

Water

  • Arab Water World
  • Control Valve News
  • EA Water
  • Environment Science & Engineering
  • Express Water
  • Flow Control
  • Fluid Handling
  • Global Water Intelligence
  • H20
  • Industrial Water World
  • India Plumbing Today
  • Municipal Sewer & Waste
  • OpFlow
  • Plant Engineering & Maintenance
  • Pollution Equipment News
  • Public Works
  • Pump & Systems
  • Treatment Plant Operator
  • Valve World
  • Water Active
  • Water Canada
  • Water Efficiency
  • Water Environment & Technology
  • Water Finance & Management
  • Water HQ
  • Water Industry News
  • Water Online
  • Water Techonline
  • Water & Sewerage
  • Water Systems Operator
  • Water Utility Infrastructure Management
  • Water Waste Digest
  • Water & Waste Water Asia
  • Water World
  • Water 21
  • WET News
  • World Pumps

Technology

  • Advanced Imaging Pro
  • ARN
  • Business Traveler
  • Clickx Magazine
  • Chip Design
  • Computing News
  • Connect IT
  • Digital 50
  • Digital Photography Insights
  • eChannelLine & ConnectIT
  • DM Asia
  • EDA Cafe
  • EE Times (NA, Asia, India, Europe)
  • EE Product News
  • Electronic Business
  • Electronic Component News
  • Electronic Design
  • Electronic Design News
  • Electronics Talk
  • Elekrtonik Industrie
  • Elektronik Praxis
  • ET News
  • Embedded.com
  • Embedded Computing
  • Embedded Systems
  • Engadget
  • Enterprise Applications
  • Enterprise IT Planet
  • Everything USB
  • eWeek
  • Extension Media
  • Extreme Tech
  • FabTech
  • Foundry Focus
  • Georgia Straight
  • Get USB
  • Gizmodo
  • Hardware Secrets
  • Home Upgrade
  • IEEE Spectrum Magazine
  • IET Magazine
  • Incisor
  • InfoComm TV
  • KVM Switches
  • Laptop Logic
  • Lets Go Digital
  • Linux Devices
  • Linux Magazine
  • MacWorld
  • Mobile Magazine
  • Nanotechnology Now
  • New Tech Review
  • PC Magazine
  • Personal Computer
  • Planet Wi Fi
  • Planet Analog
  • Russian Digital Magazine
  • SemiconTimes
  • Semiconductor Reporter
  • Semiseek News
  • SetteB.IT
  • Slash Gear
  • SOC Central
  • Solid State Technology
  • Sound & Communications
  • Sound & Video Contractor Magazine
  • Tech 2 New Tech Review
  • The Register
  • UltraWideband
  • USB Core
  • USB e-news
  • USB e-product Alert
  • USB Resource Catalogue
  • US Design & Reuse
  • Wafer News
  • West Tech Research
  • Windows For Devices
  • Wireless Net Design Line (x 2)
  • WTRS Newsletter

Partial Customer List

A partial list of clients that we have been proud to work with:

  A partial list of clients that we have been proud to work with:

  • Angel Hands Wellness
  • Chemis
  • Elvinco Technologies
  • Exro Technologies
  • Intercrate
  • MetroBridge Networks
  • Moji.io
  • Mueller Water Products
  • Royal Malewane
  • Semios Bio
  • Singer Valve
  • Task Tools & Abrasives
  • Theme Shop
  • Upside Wireless
  • Visiphor
  • Walker Bay Boats

Client Testimonial

 

“I am really impressed with the public relations work Brigitta did for one of my companies. We needed a quick media impact before a financing round and she landed a cover page story in a local newspaper.  We asked for the impossible and she came through.”


Basil Peters – Fund Manager

www.FundamentalTechnologiesII.com 

Client Testimonials

Singer Valve

 

“Brigitta is a very talented media relations person. We have seen more success in our marketing efforts since working with Shore Communications and recommend her very highly. The feedback we get from editors and the publications we use is extremely positive and they all love working with Brigitta!”


Mark Gimson – Business Development and Marketing Manager www.singervalve.com

Walker Bay

 

“For eight years we have never considered working with anyone else except Shore Communications!  Brigitta understands our product and how to position it to the media.  She has been instrumental in building our brand recognition in a market that is dominated by well established corporations.  It is safe to say we outperform our competitors on PR hands down.” 


Jill Spacey – Marketing Manager www.walkerbay.com

Fundamental Technologies

 

“I am really impressed with the public relations work Brigitta did for one of my companies. We needed a quick media impact before a financing round and she landed a cover page story in a local newspaper.  We asked for the impossible and she came through.”


Basil Peters – Fund Manager www.FundamentalTechnologiesII.com

Icron

 

“Brigitta did an outstanding job raising Icron’s visibility with analysts, editors and our customers in both the local and global market place, she significantly increased our exposure while always keeping a close eye on budget constraints.”


Robert Eisses – President & CEO www.icron.com

MetroBridge

 

“It was a pleasure working with Brigitta, her extensive contacts and understanding of how to create the right story for the right opportunity was invaluable in getting us profiled in the media. Brigitta was particularly adept at exploring, probing and anticipating our overall needs and then tailoring the approach and model to meet those needs. She is a senior PR professional with a very strategic approach to her campaigns that she would then follow through with ‘roll-up your sleeves’ flawless execution.  She was particularly good at leveraging opportunities to increase our presence in a story and building relationships with key editors.”


Dave King, CEO www.metrobridge.com

Task Tools

 

“Working with Brigitta Shore and Shore Communications has enabled our business to create a relationship with industry media. Brigitta’s proactive style in flushing out opportunities, responsive approach to customer service and ability to work with tight timelines is a breath of fresh air.”


Darrel Perry, Marketing Manager www.task-tools.com 

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